We chose to marry a different type of person than we date when we’re younger, because what we want changes.Ħ. Timing dictates what we want from others and life. For example the Stanford Prisoner Experiment proved that overachieving students could be molded into dictatorial prison guards. Context creates a relative standard of what’s acceptable.

Context and Timing – The basics building blocks of persuasion are context and timing. The first step of persuasion is always to identify those people that at a given time are persuadable to your point of view and focus your energy and attention on them.ģ. Political campaigns focus their time and money on a small set of swing voters who decide elections. Persuade the Persuadable – Everyone can be persuaded, given the right timing and context, but not necessarily in the short term.

Persuasion is the art of getting people to do things that are in their own best interest that also benefit you.Ģ. Persuasion is not Manipulation – Manipulation is coercion through force to get someone to do something that is not in their own interest. This is an overview from a talk I’ve been giving to thousands of entrepreneurs for a few years now on “How to Persuade People.” More detailed examples are explained in the links below.ġ. How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people.

Nazar timing